Our Mission & Purpose
Responsible Technology Championing Digital Sobriety
As a certified purpose-driven company, Meerabel has embedded its primary mission into its corporate bylaws: to raise awareness about the environmental impact of digital technologies and provide concrete tools to reduce it.
We place our technology at the service of everyone, convinced of the transformative positive impact it can have when adopted by an engaged community.
Digital pollution now accounts for nearly 4% of global greenhouse gas emissions—exceeding commercial aviation. Every photo kept indefinitely without genuine purpose occupies servers refrigerated 24/7 and triggers continuous background cloud syncs.
The Three Core Challenges of Mobile Photography
Photo Hyper-Proliferation
Between duplicates, bursts, screenshots, and visual notes, photography is no longer just memory preservation. Its value has shifted from emotional significance to momentary convenience.
The Hidden Carbon Footprint
Every high-resolution shot captured produces an escalating environmental footprint, especially when replicated across redundant remote datacenters.
Exponential Growth
Over 1.9 trillion photos are captured globally each year, representing an environmental burden of millions of tons of CO₂ equivalent.
How We Calculated the Carbon Impact of a Smartphone Photo
Because no isolated study addressed the lifecycle of a single smartphone photo, we cross-referenced official ADEME benchmarks with research from Négaoctet.
ADEME estimates that a 1 MB email with attachment generates approximately 19 g CO₂e through network transmission and server storage. For an average 4 MB cloud-synced photo, this equates to roughly 4.68 g CO₂ per photo per year.
Across 1,825 photos taken annually per person, this totals more than 8.5 kg CO₂ yearly per user—the equivalent of traveling 2,900 km on a high-speed electric train!
Interactive ADEME Simulator: Discover Your Digital Footprint
Explore the official ADEME tool to compare the carbon footprint of photo storage, video streaming, and emails in real-time.
Digital sobriety through to our website
Because raising awareness requires consistency, Meerabel applies its principles to every line of code. Our website is 100% static, free of heavy client JS or intrusive trackers, and optimized to minimize every transferred byte.
Download the app right now!
Install the free Meerabel photo cleaner app to delete duplicate photos and organize your gallery on iPhone and Android. The ideal tool to free up storage 👇
